I've spent over 12 years inside the rooms where category decisions actually get made. Buying meetings, pricing discussions, vendor negotiations, space and assortment reviews, and the quiet post-mortems after a season that didn't go to plan.
ASP is where that experience turns into something usable: articles and frameworks for the calls operators have to make often, benchmarks to know where you stand, and calculators to turn a gut feeling into a number worth acting on.
Not a general audience.
It exists for people who make category, buying, pricing and inventory calls for a living. That's also why it reads differently from a typical business blog: fewer opinions, more reference material you can return to and reuse the next time the same decision comes around.
- Built a category from a standing start to scale. Owning buying, vendor terms, space and the commercial outcome.
- Advised retail and CPG enterprises inside a global consulting practice, across markets and categories.
- Operated category management within a large multi-format retail network.
- Connect on LinkedIn